Event Merchandise Group is one of the world's premier event retailers, specialising in delivering the highest-quality merchandising to all types of global events.

EMG maximises "at the event" sales of products by developing and implementing innovative programs through:

• planning
• merchandising
• product range selection
• venue locations
• design + build
• marketing & promotions
• operations
• staffing
• reporting.

Event Merchandise Group's objective is to be the event retailer partner of choice for leading sports, entertainment and lifestyle brands through:

• delivering superior product design and development that can fully leverage the potential of a given brand
• executing superior operations which maximise sales
• completing comprehensive operational plans.